I’m revamping my vibes. So the big question: what does it take to create music worth listening to and passing on to your friends?
1) You don’t necessarily have to BE a sellout, but being perceived as one can helps. If your tone even remotely comes across as “please listen to my music because it matters to me personally and you’ll be doing me a favor”, dead end. If, on the other hand, you pitch it as “if you don’t hear this now, you’ll just be another pleb when I’m too famous to be in your circle”, people respond. For many people, I’m the closest thing they have to the glitzy, glamorous music industry. A musician friend. Find them and give to them first.
2) Gotta make it fun for everyone, but YOURSELF LAST. Until recently, Pravda23 was my “online portfolio of creativity”. I mean honestly, how boring. But the moment the official blog got “hacked” by Comrade Jovan Bvartmann and used as the official mouthpiece of PRAVDA23, the underground resistance movement against the musical bourgeoisie, people started leaving comments in faux-Russian English and addressing me as Comrade. The same people that have been silent for the last few years.
3) Gotta connect. What good is dropping off Facebook and then complaining to yourself that nobody’s listening to you? It’s really a matter of just being mature enough to admit that you may not like all the insincerity involved in promoting anything, but that’s the way it is. Don’t aim for fake, but resonate with the few that appreciate you on THEIR terms…in this case, Facebook.
4) Proudly isolate and exclude people. Not everyone will get Jovan Bvartmann. People will be offended (Russian people?) People will hate. This is progress. Don’t worry what they’re saying. Every negative comment, reaction, etc is a victory when you’re aiming for attention.
5) Give give give. “Marketing” is as simple as calling up people in your industry circle and just finding out who they are, what they do, how they enjoy it and how you could help. With ZERO intention in gaining anything from them. Just being in their life, really. It’s a widespread attack strategy, because not everyone will respond or care. However, those who do will be loyal. Tribes, dude. Musical communism.
Most of this is my internalized paraphrasing of CD Baby co-founder Derek Sivers’ free e-book. Best advice.