Monthly Archives: July 2011

Fail Proudly!

The word “failure” is saturated with negative connotations, but I’m beginning to see it another way. In order to create, you must fail. There is no way to learn without making mistakes. OK, cool. That means that while you’re learning from these mistakes, you have a certain failure quota to fulfill before you start to see the results you want to see.

If you measure the success of your work by the amount of praise or attention you receive, then the idea of failure becomes negative again. You sulk when nobody notices you. By doing this you expand the failure quota by creating the idea that you’ve failed. You never reach the end, because you’re constantly creating more failure by perceiving a lack of attention as such.

On the other hand, if failure is simply seen as a necessary stage in your development, you fail proudly and willingly. You realize that you’re simply doing your work, going through the early stages. Well on your way! Your work is simply your duty. There’s nothing glamorous about it. You’re under no illusions, you’re simply an ordinary person doing their thing, in the same way everyone else is. You don’t create unrealistic expectations. You have no inhibitions about how well you “throw the switch”. You’re just there to throw it.

So put yourself, your art, your business out there. Welcome the failure. It’s the only way. Get the early “no’s” out of the way. Let those people who care pay attention and let those who don’t be gone. The gauge is no longer how much attention you’re getting, but how much of your failure quota you’re eating up on the way to true deliverance.

So fail! Haha!

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Meet Jovan Bvartmann

I’m revamping my vibes. So the big question: what does it take to create music worth listening to and passing on to your friends?

1) You don’t necessarily have to BE a sellout, but being perceived as one can helps. If your tone even remotely comes across as “please listen to my music because it matters to me personally and you’ll be doing me a favor”, dead end. If, on the other hand, you pitch it as “if you don’t hear this now, you’ll just be another pleb when I’m too famous to be in your circle”, people respond. For many people, I’m the closest thing they have to the glitzy, glamorous music industry. A musician friend. Find them and give to them first.

2) Gotta make it fun for everyone, but YOURSELF LAST. Until recently, Pravda23 was my “online portfolio of creativity”. I mean honestly, how boring. But the moment the official blog got “hacked” by Comrade Jovan Bvartmann and used as the official mouthpiece of PRAVDA23, the underground resistance movement against the musical bourgeoisie, people started leaving comments in faux-Russian English and addressing me as Comrade. The same people that have been silent for the last few years.

3) Gotta connect. What good is dropping off Facebook and then complaining to yourself that nobody’s listening to you? It’s really a matter of just being mature enough to admit that you may not like all the insincerity involved in promoting anything, but that’s the way it is. Don’t aim for fake, but resonate with the few that appreciate you on THEIR terms…in this case, Facebook.

4) Proudly isolate and exclude people. Not everyone will get Jovan Bvartmann. People will be offended (Russian people?) People will hate. This is progress. Don’t worry what they’re saying. Every negative comment, reaction, etc is a victory when you’re aiming for attention.

5) Give give give. “Marketing” is as simple as calling up people in your industry circle and just finding out who they are, what they do, how they enjoy it and how you could help. With ZERO intention in gaining anything from them. Just being in their life, really. It’s a widespread attack strategy, because not everyone will respond or care. However, those who do will be loyal. Tribes, dude. Musical communism.

Most of this is my internalized paraphrasing of CD Baby co-founder Derek Sivers’ free e-book. Best advice.

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Kangatuar With Joey

Half kangaroo half centaur. Don’t be fooled, these things are smart.

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